Concorrência: diferentes visões de um mesmo processo
Keywords:
Estratégias empresariais, Posicionamento Estratégico, Concorrência Efetiva, PotencialAbstract
O objetivo deste artigo é analisar duas das principais correntes teóricas que tratam do processo de concorrência e de seus vetores, isto é, as estratégias de competição utilizadas pelas firmas. São examinadas, em termos de seus pressupostos, as teorias da Concorrência Efetiva e Potencial e as Cinco Forças que Regem o Ambiente Competitivo. Finalmente, a análise recai sobre o comportamento das firmas, enquanto agentes decisórios ao longo do processo, aceito o princípio de que toda movimentação em sentido estratégico afetará o locus do ambiente competitivo, assim como, por ele será afetada.
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