Innovation from the perspective of organization images: a theoretical analysis
Keywords:
Innovation, Organizational Images, Perspectives of Innovation.Abstract
In a case that a fi rm wants to achieve the innovation, it´s important to create a favorable environment for the generation of new ideas. The fi rm’s vision from different perspectives can help managers to understand the organizational environment and how to develop practices and techniques that allow the process of innovation. In this context, the paper proposes to understand the organizational environment through some images of organization proposed by Morgan (2007) and analyze how these different points of view can contribute to the fi rm establishes itself as an innovator fi rm. The study is exploratory, qualitative and it is based on the theoretical literature of innovation and organizational images. An analysis on secondary sources, especially books and periodicals on the subjects concerned was made. The results of the paper show that the mix of different organizational images may facilitate the construction of an innovation environment. From a theoretical perspective, the essay shows that the perception of different images helps to understand the process of innovation and allows a proactive attitude of the managers, shaping an environment auspicious to generating new ideas.
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