Ensaios sobre orientação empreendedora em uma instituição comunitária de educação superior<p>Essays on entrepreneurial orientation in a community institution of higher education
Keywords:
Orientação Empreendedora. Universidade Empreendedora. Instituição Comunitária. Educação Superior.Abstract
A orientação empreendedora se refere à atividade empreendedora no nível organizacional e sua operacionalização ocorre, basicamente, por meio da tomada de risco, proatividade e inovação. Nas universidades, essas dimensões se institucionalizam em um movimento denominado universidade empreendedora, o qual tem sido desenvolvido em diferentes contextos econômicos e sociais. A partir disso, o objetivo deste artigo é analisar a orientação empreendedora em uma Instituição Comunitária de Educação Superior (ICES), em fase inicial de transição em direção a um modelo de universidade empreendedora. Para isso, foi utilizado um estudo de caso único na Universidade de Cruz Alta (Unicruz), baseado em dados primários e secundários, especialmente entrevistas realizadas in loco. Os resultados apontam que a Unicruz passou por uma reorganização interna, o que postergou as ações empreendedoras. Ações pontuais foram determinantes para a criação de um novo mecanismo em direção à terceira missão acadêmica, a Agência de Empreendedorismo, Inovação e Transferência de Tecnologia (Start), a qual deu início a uma nova fase na Instituição.
References
CLARK, B.R. Creating Entrepreneurial Universities: Organization Pathways of Transformation. United Kingdom: Emerald, 1998.
GUERRERO, M.; CUNNINGHAM, J.A.; URBANO, D. Economic impact of entrepreneurial universities’ activities: an exploratory of the United Kingdom. Research Policy, v. 44, n. 3, p. 748-764, 2015.
______ ; URBANO, D. The development of an entrepreneurial university. Journal of Technology Transfer, v. 37, n. 1, p. 43-74, 2012.
LUMPKIN, G.T.; DESS, G.G. Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, v. 21, n. 1, p. 135-172, 1996.
MILLER, D. Miller (1983) revisited: A reflection on EO research and some suggestions for the future. Entrepreneurship: Theory & Practice, v. 35, n. 5, p. 873-894, 2011.
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