Marketing, internet y redes sociales: repensando nociones de calidad de la información durante su proceso de gestión
Keywords:
Marketing, Información, Internet, Gestión de la información, Calidad de la informaciónAbstract
Se enuncia la manera en que internet y las redes sociales han redimensionado la actividad de mercadotecnia. Son destacadas las cualidades de la información en este tipo de contextos que inciden sobre la forma en la que ésta es gestionada. Son declarados algunos indicadores asociados a la medición de la calidad de la información digital para la efectiva ejecución de un proyecto de mercadotecnia. Puntualmente, el artículo, basado en un análisis documental cásico, tributa a repensar las prácticas de gestión de información que ejecutan los gestores de mercadotecnia a la hora de desarrollar el ejercicio de su profesión.
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