A importância da Responsabilidade Social Empresarial para a sustentabilidade e o papel do Marketing Social
Keywords:
responsabilidade social, sustentabilidade, marketing social.Abstract
Devido às grandes mudanças ocorridas nas últimas décadas, o Estado não tem conseguido prover sozinho as necessidades sociais da população, o qual buscou ajuda das empresas, que passaram a participar ativamente deste processo. Além disto, o aumento da consciência social dos consumidores de todo o mundo passou a cobrar das organizações privadas iniciativas neste sentido, nascendo assim a responsabilidade social empresarial. O conceito de responsabilidade social está diretamente relacionado ao desenvolvimento sustentável, pois a busca pela excelência nas empresas passa a ter como objetivo a qualidade nas relações e a sustentabilidade em suas três dimensões: econômica, social e ambiental. As empresas passam a demonstrar um grau de maturidade quanto ao desenvolvimento social, pois deixam de lado a filantropia e o assistencialismo, passando a adotar práticas que realmente tragam alguma mudança para a sociedade. A adoção dessas práticas possibilita às organizações agregar valor social à sua imagem e através dela alcançar a credibilidade e admiração de toda a sociedade, conquistando um destaque frente à concorrência. Este artigo tem como objetivo apresentar uma reflexão sobre o tema responsabilidade social, possibilitando o entendimento de como estes conceitos vêm sendo difundidos no meio empresarial, dada a importância do assunto, tão discutido na atualidade. Possibilita também a percepção da contribuição que a adoção destas práticas traz para o desenvolvimento sustentável.
Downloads
Published
Issue
Section
License
Definitions. The following terms shall be used as Agreement for this submission.
Notice: As part of the process for submission, the authors are obliged to verify the submission conformity in relation to all items listed in this requirement. The submissions which are not in accordance with the rules will be sending back to the authors.
1. It is stated that are the exclusive owners and holders of copyrights and content submitted to be published and in this sense agree with free of rights which get the first edition to the publisher and publication to the publishing house of Universidade Estadual do Centro-Oeste – Publishing UNICENTRO, by means of Capital Científico Journal with the work licensed at the same time under Creative Commons Attribution License, allowing the content sharing with the recognition of the authorship and initial publication of this Journal.
In this way, the author (authors) authorizes (they authorize) that Publishing UNICENTRO, through the Capital Científico Journal (Electronic-On Line or Printed) the publication of this content by printed and electronic, also for communication to the public, including the public exhibition, reproduction by any process, distribution, and others systems of display or exposure to public, by any ways, medias and supports.
2. It is declared that the responsibility by the originality of the work, and it is declared that its content was not published partially or in parts by a second journal, as well is not being considered for publication in another journal or publisher in any form of media. The authors are responsible by the information accuracy as well the data contained in the submitted content.
3. It is declared that in the text process of writing it was observed with accuracy the rules referred to citations and references to research sources used, according to the Brazilian law 9.610/ 1988 (law of Author’s rights) as well as it was observed the dispositions contained in the Committee and Ethic reference to the object researched.
4. It is declared that the authors rights was acquired reserved to the indirect owners when in the in the work there are remissions, translations, collections, inserted photos and images, which the property is not owned by the authors, as well as, authorizations with the direct owners or titular from registered, names of organizations or companies that are mentioned.
5. It is declared and that authors are obliged to indemnify UNICENTRO or its publishers, in the case of suffering any material or moral injury in consequence of the law or extra law acts promoted by third ones in reason of its publication departing from the published work.
