A comunicação interna como diferencial competitivo
Keywords:
Comunicação Ascendente, Comunicação Descendente, Comunicação Horizontal, Gestão de Pessoas, Cultura Organizacional.Abstract
Este artigo se constitui numa pesquisa que trata de analisar os níveis de comunicação, buscando-se assim o aperfeiçoamento dos processos de gestão de pessoas, através do estudo dos três tipos de comunicação existentes: Ascendente, Descendente e Horizontal, e da incorporação de técnicas e ferramentas que auxiliem na exploração do desenvolvimento organizacional em uma empresa financeira. A comunicação interna tende a integrar a organização com seu público interno e compartilhar os interesses de ambos os lados. Para tal, é necessário conhecer em profundidade as necessidades e expectativas dos colaboradores, para que estes aceitem e confiem no processo. Para conquistar credibilidade, a comunicação interna deve ser eficiente em todos os sentidos, evitando a burocratização e sendo clara e objetiva. A empresa poderá construir uma cultura organizacional através de uma comunicação interna eficaz, estabelecendo metas e objetivos comuns, motivando desta forma seus colaboradores e, certamente influenciar na produtividade da empresa. Assim, busca-se através da pesquisa identificar os problemas ligados à comunicação interna, para posteriormente aplicar métodos que venham a contribuir para a modificação da problemática encontrada.
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