Community based tourism: critical success factors
Keywords:
Community Based Tourism, Project, Evaluation, Feasibility, DevelopmentAbstract
This work appraises a community based tourism initiative in Peru by GAP Adventures and its foundation Planeterra. We aim to determine whether it is leading to improvements in the lives of the participants and the community, by analysing the impact, the method of implementation and the commercial viability of the project. A deeper level of analysis aims to understand the critical success factors for this initiative: the links with the private sector, proximity to the tourism market, the creation of attractive and competitive products, the consideration of profitability, the community’s will to engage in tourism, and the implementation of a monitoring and evaluation process. We propose that analysing projects at this deeper level will help take more informed decisions about what community based tourism projects can be feasibly supported by donors with a chance of financial survival.
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